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1. VISIBILITY OF SYSTEM STATUS  - 2/5 (40%)            

Home page: Prices of artists are missing which is a key metric while making a decision. There is no info about how many artists are there in a specific category.  Also, the tag “home” does not belong in the categories slider (carousel) 
Verdict - Fail

Artist Page:  - The response time of the artist is a helpful feature that informs the user about a key aspect while buying the product. How it works further helps users in understanding the process.
Verdict - Pass

Booking Page: The “what happens next” is very helpful as the user is informed about the next steps in the process. 
Verdict - Pass

Brand Enquiry Page: There is no heading or breadcrumb navigation for the page which can be confusing for the user especially if a link is shared with someone. 
Verdict - Fail

Login Page: The password is in encrypted form (****). There is no eye button to show and hide the password.
Verdict - Fail

2. MATCH BETWEEN SYSTEM AND THE REAL WORLD - 2/5 (40%)

Homepage: The banner shows images of a particular celebrity which is not in context with the text written on it. It doesn’t explain what services will look like once they are bought.

Verdict - Fail

Artist Page: Previous work samples give a good idea about the product in real life. However, the description could use a pictorial representation that reminds of a celebrity’s renowned moments with which fans can connect with.

Verdict - Pass

Booking Page: The country flag representing the code in the phone number field is great and the rest of the icons used to give an appropriate message.

Verdict - Pass

Brand Enquiry Page: The icons used to explain the benefits of brand collaboration are not standard and fail to convey the message. 

Verdict - Fail

Login Page: NA

Verdict - Pass

3. USER CONTROL AND FREEDOM - 3/5 (60%)

Home Page: Users can go back to the homepage from anywhere in the site by clicking the logo on the navigation bar.

Verdict - Pass

Artist Page: If a user clicks on a service then he can come back to the artist page with a single click.

Verdict - Pass

 

Booking Page: All three buttons on this page open a pop-up that can be closed in a single click.

Verdict - Pass

 

Brand Enquiry Page: NA

Verdict - Pass

 

Login Page: If I go to login/signup from a specific page other than home, I cannot go back as I only have the option to go to the homepage through the logo in the navbar.

Verdict - Fail

4. CONSISTENCY AND STANDARDS - 1/5 (20%)

Home Page: All the elements have a standard design and perform expected tasks.
Verdict - Pass

Artist Page: The image has a story-like boundary which on clicking shows the intro video of an artist. However, this boundary also exists for artists that do not have an introduction video which is misleading. Also, the hashtags do not seem clickable but actually filter buttons that show celebrities with the same tag.
Verdict - Fail

 

Booking Page: The color of the icons is pink which is not on brand. Also, they look clickable but are not.
Verdict - Fail

 

Brand Enquiry Page: The text of all the points is of drastically different lengths. From a UI perspective, all points should be in 2 or 3 lines.
Verdict - Fail

Login Page: The google button has a white bg with google’s logo but the Facebook button is blue without the logo. Text is also different for both buttons.
Verdict - Fail

5. ERROR PREVENTION - 4/5 (80%)

Home Page: This page does not seem to need any error prevention as most functions are simple and self-explanatory, which can be seen from the previous heuristic examples.
Verdict - Pass

Artist Page: This page does not seem to need any error prevention as most functions are simple and self-explanatory, which can be seen from the previous heuristic examples.
Verdict - Pass

 

Booking Page: The phone number and email are not validated through an OTP.
Verdict - Fail

 

Brand Enquiry Page: This page does not seem to need any error prevention as most functions are simple and self-explanatory, which can be seen from the previous heuristic examples.
Verdict - Pass

Login Page: The user is asked to confirm his email while registering. 
Verdict - Pass

6. RECOGNITION RATHER THAN RECALL - 3/5 (60%)

Home Page: The platform does not use machine learning to show artists that the user may like based on his interests and browsing history.
Verdict - Fail

Artist Page: Similar artists are shown to the user and he also has an option to search similar artists through hashtags.
Verdict - Pass

 

Booking Page: Filled data is deleted from the fields if the user hits submit by mistake and he has to refill everything.
Verdict - Fail

 

Brand Enquiry Page: NA
Verdict - Pass

Login Page: Facebook and google reduce the cognitive load as the user can proceed with a single click.
Verdict - Pass

7. FLEXIBILITY AND EFFICIENCY OF USE - 3/5 (60%)

Home Page: Above the fold has the most important CTAs including the categories carousel and book now button.
Verdict - Pass

Artist Page: Similar artists and hashtags give an easy option to find similar artists.
Verdict - Pass

 

Booking Page: There is no way to switch between services. The user has to go back to select a different one.
Verdict - Fail

 

Brand Enquiry Page: There is no button to contact the team. Users have to go down to the footer and pick contact us to get the email.
Verdict - Fail

Login Page: There is an option to switch between login and registration for new and old users.
Verdict - Pass

8. AESTHETIC AND MINIMALIST DESIGN - 1/5 (20%)

Home Page: The elements of this page are simple and on-brand.
Verdict - Pass

Artist Page: The color of the primary CTAs is a gradient of pink which is not on brand.
Verdict - Fail

 

Booking Page: The color of the icons is pink which is not on brand.
Verdict - Fail

 

Brand Enquiry Page: As mentioned above all the points have meaningless icons and text of drastically different lengths.
Verdict - Fail

Login Page: As mentioned above, the google button has a white bg with google’s logo but the Facebook button is blue without the logo. Text is also different for both buttons.
Verdict - Fail

9. RECOGNIZE, DIAGNOSE, AND RECOVER FROM ERRORS - 3/5 (60%)

Home Page: NA
Verdict - Pass

Artist Page: It shows a general response time but there is no way to know if an artist is busy. There should be an option for artists to mark their unavailability and save user’s time.
Verdict - Fail

 

Booking Page: This page provides adequate error recovery feedback immediately. This holds for emails, contact, and required fields.
Verdict - Pass

 

Brand Enquiry Page: NA
Verdict - Pass

Login Page: This page provides adequate error recovery feedback immediately. This holds for emails, passwords, and required fields.
Verdict - Fail

10. HELP AND DOCUMENTATION - 4/5 (80%)

Home Page: The services are not explained properly and do not have top FAQs.
Verdict - Fail

Artist Page: The page shows how it works that gives the user an idea of the process.
Verdict - Pass

 

Booking Page: The page shows the steps that it takes to make a booking which is helpful for a user.
Verdict - Pass

 

Brand Enquiry Page: There is no need for help and documentation on this screen. 
Verdict - Pass

Login Page: There is no need for help and documentation on this screen.
Verdict - Pass

10. HELP AND DOCUMENTATION - 4/5 (80%)

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